Listen to Your Customers

Prior to starting her own brand in 1906, Walker was a sales agent for another female millionaire, but the relationship fell sour when Walker wanted to become more than a sales agent. She proved she could be partner. Fortunately, her proposition was rejected, and she stepped out on her own to create an improved product. Her first market was door to door. Her pitch was to focus on the benefits of the product. Then she took her products to the market. Her next pitch was to identify with the immediate problem of women improve their chance of getting a better job at a new hotel. She later saw the bigger vision to help women to present themselves for success outside of the role of “washerwoman” and similar domestic jobs reserved for black women. Action: What is your biggest challenge this moment? How can you turn it into an opportunity that opens new doors, creates new platforms, builds new partnerships, and solves an immediate problem?

Establishing relationships with your customers is the key to success. It’s not enough to just provide them with great products and services; you also need to listen to their feedback, understand their needs, and build trust.

By listening to your customers, you can learn more about what they need and how they feel about your products and services. This will help you create better solutions that cater to their specific requirements. Additionally, it will also help you build strong relationships with them that are based on mutual respect and understanding.

Listening to your customers can be a powerful tool in building relationships that last for years. It shows that you care about their opinion and are willing to make changes based on it. This kind of customer-centric approach helps strengthen the bond between business owners and their customers, making them more likely to stick around for the long haul.